MediaLINK - all about protecting your company's reputation
MediaLINK embraces media responsiveness and media training in the new age of 24/7 news coverage.
We will help you as a client in a number of ways.
Using techniques such as horizon scanning, boundary spanning and stakeholder matrix management we can show you how to avoid the media "tipping point" ... that moment when a supposedly dormant media issue becomes a crisis. You will be prepared before the event and ready to immediately respond.
As part of your preparedness, you can enhance your media response capabilities in preparing Q&As and prepare your executives through media training allowing you to keep the media onside as the drama unfolds. And, we go one step further; we provide you with Corporate Communications and Issues Management expertise which could prevent a crisis becoming full-blown.
The world of crisis management and handling the media has changed fundamentally with the advent of blogs and citizen journalism. We aim to keep your corporate communications team ahead of that game; increasingly the media are saying don't just tell me what you are doing ... show me.
The MediaLINK processes will allow your corporate communications group to have in place a robust media handling system which will successfully meet your aim, achieve your objectives and deliver the essential strategy to protect your company's reputation.
Future Imperfect
The genesis of Future Imperfect was a thought we had at LINK Associates that after over 20 years of crisis management experience incorporating scenarios, incident role playing and media handling we could look a little bit ahead to see where some of the issues we had dealt with were going. Little did we know when we started how prescient it would all be.
The role of Future Imperfect as we see it is to take a sideways look at a key theme which is unfolding in the public domain and comment on it. Praise and/or criticism from our, by now, many readers would be very welcome to MediaLINK.
MediaLINK Services
| Reputation Management |  |
| Issues Management | |
| Horizon Scanning | |
| Stakeholder Engagement | |
| Boundary Spanning | |
| Media, Crisis Communications and PR | |
