All about protecting you company's reputation.

MediaLINK embraces media responsiveness in the new age of 24/7 news coverage.

As a client, we will help you in a number of ways. 

Using techniques such as horizon scanning, boundary spanning and stakeholder matrix management we can show you how to avoid the “tipping point”....that moment when a supposedly dormant issue becomes a crisis. You will be prepared before the event and ready to immediately respond.

As part of your preparedness, you can enhance your capabilities in preparing Q&A’s and prepare your executives through media training allowing you to keep the media onside as the drama unfolds. But we go one step further; we provide Issues Management expertise which could prevent a crisis becoming full-blown.

The world of crisis management has changed fundamentally with the advent of blogs and citizen journalism. We aim to keep you ahead of that game; increasingly the media are saying don’t just tell me what you are doing...show me.

The MediaLINK processes will allow you to have in place a robust system which will successfully meet the aim, achieve the objectives and deliver the essential strategy to protect your company’s reputation

Future Imperfect

The genesis of Future Imperfect was a thought we had at LINK Associates that after over 20 years of crisis management experience incorporating scenarios, incident role playing and media handling we could look a little bit ahead to see where some of the issues we had dealt with were going. Little did we know when we started last autumn how prescient it would all be.

The role of Future Imperfect as we see it is to take a sideways look at a key theme which is unfolding in the public domain and comment on it. Praise and/or criticism from our, by now, many readers would be very welcome to MediaLINK.

MediaLINK Services

Reputation Management
Issues Management
Horizon Scanning
Stakeholder Engagement
Boundary Spanning
Media Training/Corporate Communications